Celebrities Kiss for Autism Awareness with #TwizzlerChallenge

Mar 20, 2015 at 12:32 pm |

Twizzler Challenge

(Today Show/NBC)

It’s not quite warm enough yet for another round of ALS Ice Bucket Challenges, but who wouldn’t want to munch down on a philanthropic Twizzler?

#TwizzlerChallenge is quickly becoming all the rage in the world of social media, as stars have begun kissing each other up and down your Facebook feed. So whether you’re grossed out or even if you find it kinda cute – get ready to see more of it.

The challenge itself began earlier this month on Comedy Central’s Night of Too Many Stars, which works in conjunction with the non-profit New York Collaborates for Autism. Orange is the New Black Emmy winner Uzo Aduba and Today’s Willie Geist kicked off the trend with a sweet little peck, but then the challenge moved to Today where things got really awkward between Kathie Lee Gifford and Matt Lauer. Even Girls actresses Lena Dunham and Allison Williams have smooched for the good cause!


The rules function exactly like the ALS Ice Bucket Challenge, except this time you have to partner up. Once you’ve been nominated for the challenge, you must either donate to New York Collaborates for Autism or share a video on social media of yourself and someone else chomping at either end of the same Twizzler. Don’t like red plastic? Try a Red Vine!

Check out the celebs who have already gone through with the #TwizzlerChallenge…

Watch what happens when these celebrities reenact ‘Lady and the Tramp,’ but with a Twizzler…