It's not just in the Photoshop...
In the past 10 years or so, the “Love Thy Body” movement has become extremely popular. Society started realizing that the pictures we saw of women in magazines were setting unrealistic standards of beauty and things needed to change. The clothing and underwear company, Aerie, launched the “Aerie Real Campaign” announcing that they would leave all their photos absolutely un-retouched and started using models that were closer in size to the average citizen. The campaign was wildly successful and is now their “mindset and the message behind all we do.”
Victoria’s Secret, on the other hand, still features admittedly gorgeous, but extremely thin models. Some argue that they continue to project these unrealistic beauty standards and an ex-photoshopper for the company agrees. In an interview, she dished all the questionable practices Victoria’s Secret editors do to the photos you see in magazines.
“As a society, we’re the ones who choose this.”