Icelandic Cancer Awareness Ad Encourages Men to ‘Save Your Ass’

Mar 16, 2015 at 11:22 am |
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Credit: Mottumars

A new TV spot in Iceland to encourage men to check themselves for signs of colon cancer calls out for all Icelandic men to “save your ass.” Male cancer awareness site Mottumars is behind the ad, which involves an impressive amount of dancing and some twerking that Miley Cyrus would be proud of.

Story Courtesy: Storyful, Aoife Lawlor

Icelandic cancer awareness ad encourages men to ‘Save Your Ass.’