Marlboro Man Darrell Winfield Has Passed

Jan 15, 2015 at 11:52 am |
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One of the original Marlboro Men, Darrell Winfield, passed away Monday (Jan. 12) on his ranch in Wyoming at age 85.

Considered one of the most brilliant advertisement campaigns of all time, Winfield was one of the few cowboys who portrayed the Marlboro Man between the years 1954 to 1999.

The Marlboro Man exemplified masculinity, and became an advertisement ideal that appealed to men everywhere.

Winfield played a rugged cowboy in all of his commercials, but acting was far from the truth for the real life cowboy. Being born on Oklahoma, Winfield would later in life become a rancher living in Wyoming. It was then on a ranch that he was discovered by Leo Burnett Worlwide, an advertising agency that wanted the cowboy to represent the Marlboro Man.

While Winfield’s cause of death is still unknown, at least four other Marlboro Men have died from smoking-related illnesses.

His obituary said that Winfield remained “loyal” to the brand of cigarettes.

While the video is lengthy, it demonstrates how big of a role the Marlboro Man played throughout the years.


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