New Year, New Bieber: How JB is Rebranding for 2015

Jan 7, 2015 at 1:58 pm |

Photoshoot with @nickonken

Justin Bieber (@justinbieber) tarafından paylaşılan bir fotoğraf ()


For Justin Bieber, the 20-year-old world superstar who’s had a rough past few years, 2015 is all about a new image.

Justin made waves yesterday with the launch of his new campaign with Calvin Klein, which puts him among the ranks of the baddest good guys such as Kellan Lutz, Jamie Dornan, and, of course, Mark Wahlberg. The iconic, black and white CK ad campaign has, for over 20 years, chosen celebrity male models with clean-cut, good reputations and just enough attitude to make the highly-sexualized ads that much more tantalizing.

But Bieber isn’t the first bad boy to have his image totally revitalized by modeling in Calvin Klein’s legendary white boxer briefs. Mark Wahlberg was a notorious juvenile delinquent before turning his career around with Marky Mark and the Funky Bunch. Prior to his CK modeling and the success of his ‘Marky Mark’ persona when he was also 20, Wahlberg had been arrested numerous times, charged with attempted murder and assault, convicted of violent racist acts. He was even addicted to cocaine and other substances by the time he was 13.

Now look how far he’s come: Wahlberg received his high school diploma in 2014 (a year after Mr. Bieber) and is in the midst of a request for a full and unconditional pardon from the State of Massachusetts for his past crimes.

Did all of that change come around because of modeling some underwear? No; that’s not quite the case. But what the Bieber and Wahlberg’s situations do have in common is that this campaign has marked a new leaf, the first step in a complete rebranding of their name and image. The signs have been there, but only now is a new era of Bieber fully coming to light.

Flip through to find out what major changes Justin has been making as he begins the major process of changing his image.

Will 2015 mark the dawn of a new Bieber? Read about his new image!