The Sexy, Sexist Super Bowl Commercial You Might Not Even See

Jan 22, 2015 at 4:05 pm |
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That’s one juicy burger! If only you could take your eyes off the model.

All-natural meets ‘au naturel’ in this commercial for the Carl’s Jr. fast-food chain that is causing its fair share of controversy.

The commercial features buxom blonde model Charlotte McKinney walking through an outdoor market, discussing her pursuit of fresh, natural ingredients for a burger. The kicker? The woman appears to be completely naked.

You can’t help but think of Austin Powers with the way those onions and tomatoes cleverly and provocatively conceal 24-year-old McKinney’s body. In fact, you can’t think of much anything except for the model and the hoard of drooling men staring at her. The burger (which looks pretty damn good) doesn’t even appear until the second half of the ad.

It’s not surprising that people are lashing out at the sensual commercial, saying that it has set feminism back by decades, or that it is exploiting the female body (just watch how the men ogle at her). This certainly is not the first time innuendos and attractive models have been used on commercials Carl’s Jr. itself is a repeat user of the hot busty blonde technique. Suggestive advertisements often bring about a negative response, so why should this commercial be any different? This specific ad was made for the Super Bowl, which had 111.5 million viewers in 2014, making it the most-watched televised event in US history.

For many Americans, the Super Bowl is a family event, and since the broadcast is famous for its creative ads as much as for the sporting itself, much of the audience consists of children. This brings about the question: is this commercial too racy for the US television audience? While Americans are never afraid to quote the Bill of Rights and will rub freedom of speech in your face, the United States is, comparatively, a culturally conservative country. The majority of Americans believe that religion is a viable solution to today’s biggest problems, and we are ranked 46 on the 2014 World Press Freedom Index. We cannot show or say whatever we want on television or the radio, and today’s more liberal programming has been a source of contention for many Americans with more traditional ideals.

While a burger and a blonde girl might be iconic Americana, such explicit sexuality is still a problem among many in the US.

So, is the commercial sexist? Maybe, but hardly more sexist than most things we see in the media. But the real question is, would you feel comfortable watching this with your grandma?

Worried about whether or not this commercial will air on your TV during the Super Bowl? Since Carl’s Jr. is based on the West Coast, the ad will only air in that part of the country.

Is this commercial too risqué for TV? Watch it here and decide for yourself…