Why Khloé Kardashian’s Unretouched Photo Is More Important Than the Original

Jul 28, 2015 at 3:33 pm |
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Khloé Gets Her Groove Back and Shows Off Her Butt-Game

A photo posted by Khloé (@khloekardashian) on

Less than 7 hours after Khloe Kardashian’s biggest cover story in years hit the internet, the seeming outlier of the Kardashian clan released an untouched photo of one of the shots from the spread on her personal Instagram account in an effort to ‘shut down trolls,’ haters, and more importantly, to push the trending Complex Magazine cover story from an entirely different perspective, snagging audiences that may not have paid attention to the original piece’s first pass.

Khloe is currently demanding a bigger slice of the Kardashian pie, and has thrown her hat — or should we say her bum? — into the ring with her sisters through the story released this Monday. Both Kylie, who features her rump frequently on her IG account, and Kim, who’s managed to beat a dead horse with her own ass, have made these body parts into major assets of their brands, so it seems only appropriate that Khloé should feature her own prominent hiney for the cover shot. But what I find interesting about the story is actually the second story: the unretouched photo.

I’ve gotta hand it to Khloé after making this smart move…