The band, OK Go, has set some serious precedents and changed the technique of shooting a music video. The band is famous for using unique and complex stunts in their music videos. They generate an audience for their songs through two separate mediums and they identify it that way. They state, “to us the song is the real thing when you’re listening to the song and the music video is the real thing when you’re watching the music video.” This band sets a tone for future aspiring music artists to move away from the traditional music videos and being much more creative with it and making it a separate piece of the art.
OK Go’s new album, Hungry Ghosts, is their first album in 4 years. Exciting news for this trendy band who “is also doing a Pledge Music campaign to give away many different exclusive items to their fans.”
Music artist, Kiesza, just released a new music video, impressively shot all in one take, called Hideaway that encompasses this new style in making a music video for an exclusive song. The music industry has come to realize that music videos, if done creatively and correctly, can go viral and help promote the album or hit single.
Unlike Kiesza though, OK Go was not able to shoot their Writing’s on the Wall music video in one take. Rolling Stone reports, “that the video took over three weeks to assemble and more than 50 takes to get right. It features everything from flattening tricks of perspective in the style of artist Felice Varini to hidden messages revealed only when viewed at just the right angle.”
OK Go’s new album, Hungry Ghosts, is set to be released October 14th.
Check out their incredible new music video Writing’s On the Wall below.
Take a quick look behind the scenes with OK Go.
It all began for OK Go with their music video Here It Goes Again.
OK Go, has set some serious precedents and changed the technique of shooting a music video and their recent release is no exception.