Finally, the day is nigh that you’ll be able to watch HBO Go without stealing your aunt’s friend’s dog’s account information.
HBO head Richard Plepler announced yesterday that next year you’ll be able to watch HBO’s programming without purchasing a cable subscription, but rather signing up for their streaming services on a new standalone version of HBO Go.
The company’s goal is to reach the 80 million homes that still haven’t signed up for their amazing programming. (Have you not seen Khaleesi?)
“It is time to remove all barriers to those who want HBO,” he said, “so, in 2015, we will launch a stand-alone, over-the-top, HBO service in the United States. We will work with our current partners. And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”
The company has faced a lot of flack over the last few years for keeping membership to their online streaming services limited only to those who had purchased a cable subscription. Why? Because the cable companies were pressuring HBO to keep their golden content right where they want it–sitting inside that annoying little cable box.
HBO will now compete a little more directly with Netflix, who has also moved towards producing a lot of original content and plans on releasing several A-grade movies directly to their web platform next year. Though, Netflix‘s shares did go down drastically after HBO made their announcement.
The shift is big enough to force people to question whether or not they’ll maintain their cable subscriptions, and hopefully this means we can continue to expect even more content from the top-notch provider.
So until next year, grimace in disgrace while entering someone else’s account info, but remember, “It’s Not TV, It’s HBO”–since soon it’ll all be on the web.
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