The YWCA Promotes a ‘Week Without Violence’

Oct 13, 2014 at 12:40 pm |
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YWCA USA 2014 Robin Givens introduced by Dara Richardson-Heron,

YWCA USA 2014 Women of Distinction Gala Host Robin Givens introduced by Dara Richardson-Heron, M.D., CEO of the YWCA USA. © MOSHE ZUSMAN PHOTOGRAPHY STUDIO, LLC

Recently we had the privilege of speaking with Dr. Dara Richardson-Heron, M.D., CEO of the YWCA USA. Dr. Richardson-Heron has ben a very active participant in the recent dialogue concerning domestic violence in the US. Take a look at how the YWCA has been in the forefront of the recent headlining issue:


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One in four women will experience domestic violence in their lifetime. In recognition of Domestic Violence Awareness Month, and in response to recent incidents involving professional athletes and domestic violence, the YWCA will “go purple” during the month of October. Today, the YWCA announced its campaign, “Go Purple With YWCA,” to raise awareness about the prevalence of violence against women. In addition, the YWCA will host its signature initiative, Week Without Violence, from October 13 – 17, to mobilize people in communities across the United States to take action against all forms of violence, wherever it occurs.

Dr. Dara Richardson-Heron YWCA USA & Eva Longoria

Dr. Dara Richardson-Heron M.D., CEO of the YWCA USA & Eva Longoria at the YWCA USA Women of Distinction Gala. © Risdon Photography

“We want to encourage people to ‘go purple’ to continue the important dialogue about domestic violence and how they can become part of the solution, not just during the month of October but year-round,” said Dr. Richardson-Heron. “Simply put, gender-based violence is unacceptable, in any form and under any circumstances. The YWCA is committed to breaking the cycle of domestic violence.”

The YWCA is the largest providers of domestic violence services in the U.S. with over 200 local YWCA associations in 46 states and the District of Columbia. Each year, the organization provides hundreds of thousands of women and families with programs and services for both survivors and perpetrators, including emergency shelter, crisis hotlines, counseling, educational programs, prevention training, support groups, and abuse intervention. The YWCA also provides domestic violence training to businesses, law enforcement, and medical personnel across the nation.

Dorothy L. Height Award Honoree & Dara Richardson-Heron CEO of the YWCA

Dorothy L. Height Award Honoree & Dara Richardson-Heron M.D., CEO of the YWCA at the 2014 YWCA USA Annual Conference in Washington D.C. © MOSHE ZUSMAN PHOTOGRAPHY STUDIO, LLC

Throughout October, the YWCA wants supporters to wear purple when watching or attending sports events and to share their photos on social media. In addition, the organization wants supporters to change their Facebook and Twitter profile pictures to the Go Purple jersey during football games on Sundays and Mondays to show solidarity with domestic violence victims and survivors. The icon is a purple football jersey with the YWCA logo and the phrase “1 in 4,” to represent the number of women that will be affected by domestic violence in their lifetimes.

Considering recent headlines and that October is Domestic Violence Awareness Month, see why the YWCA is going “purple,” and how they are helping to spread awareness!